Beyond the unusually profound cultural dynamics of social media marketing, actors and artists understand that this genre provides marketing potential to a highly motivated group of individuals.
Fans take the time to post replies, ask questions and send site-controlled messages to the artist.
That being said the social media site becomes an incredible means of immediate connection with fans. The social media page contains audio streaming of popular songs, video streaming of current music videos, photo galleries and of course an online blog.
Obviously there are those who have some help in getting everything online and keeping things updated, but the point is a majority of artists have gained a clear understanding that an online community provides an incredible mechanism for marketing to already motivated fans.
Because the fans have access to the famous, the use of social media can render fan sites obsolete. In turn they also have access to each other.
Links to a primary site can often result in additional product purchases. Even if the individuals have the most current audio products they may use a social media site as the first step in locating and purchasing items such as t-shirts, hats, sweat bands, posters, magnets and many other branded items from the artist.
These artists do not develop these pages as a result of having too much time on their hands. Most of these artists do not have a significant amount of free time to devote to a social media site.
In an odd way the use of social media levels the playing field of the yet-to-be and famous famous. This environment is an odd mixture of reality TV, entertainment report and fan site.
In so many ways the world of social media has allowed the famous to be viewed as friendly and approachable. The mystery of the artist is less mysterious and concerts can be viewed by many concertgoers as something a bit like a gathering with friends.
Social Media Marketing has always been about putting a product in front of people on a regular basis. Social media allows the famous to keep their projects (past, future and present) in front of fans. To level the field there are services out there helping the not so famous crowd, Artist that are just trying to make it. At this initial stages buying instagram services could give the boost they been looking for
The Culture of it all
A social media site allows these artists to let fans know of significant achievements, news or offer information on the pre-release sale of new audio projects.
Why would a popular musician or singing group put a social media page together? Aren’t they busy enough without adding the interaction that seems to be required of a social media site?
These tools provide a sense of immediate connection between fans and artist. Since the page development of social media sites is all online the artists can update their page from anywhere they can gain an Internet connection (often wi-fi hot zones).
The example of the famous using social media can provide a reason for individuals to provide a point of connection for their own group of family and friends in a one-stop shop of information and feedback.
The success of pop culture as a historical phenomenon makes this up close and personal approach to artists and film stars something that is meaningful to fans.