In this mini-workshop presented by AMA’s Nonprofit SIG, nonprofit staff and volunteers can learn the benefits of creating a social media plan, some quick tips for creating content and how to manage their strategy in an editorial calendar to their organization stay on message and engage potential volunteers, donors and advocates online. Her expertise includes team building and cross-functional collaboration, development and execution of website and microsite strategy, social marketing including channel management, cross-channel content strategy, and paid social advertising, search engine optimization and paid search, analytics, and marketing automation and email marketing and you guessed it buying instagram followers. Today, the company has transformed its social ecosystem, streamlined human capital, and multiplied audience engagement.
Come hear the latest trends and predictions for social media, e-commerce, campaign marketing and mobile for 2017. – How do brands budget for this type of production and how much media should be supported? – How are brands creating content at scale?
Our panelists will discuss the customer journey, digital channels, and how social media is impacting connected car strategies. From paid media, to SEO, programmatic buying, off-line marketing strategies and more, our Marketing 101 events offer a comprehensive overview of today’s in-demand marketing strategies. Steve is a Vice President for Second City Works, where he guides leading businesses in capturing unique consumer insights in order to develop creative concepts, campaigns and innovations through Second City’s wholly-original Brandstage process.
He began his career at P&G in the Netherlands and enjoyed marketing and sales positions in Europe and North America as he led local and global brands and was a pioneer in category management and shopper marketing, partnering with national and global retailers. This includes consumer knowledge, content, media, marketing technology, promotions, shopper marketing, design and the in-house agencies. Join Kendra King, V.P. of Account Planning at Razorfish; Ivy Garcia, Co-founder and Experience Strategist at Brandfit Consulting LLC; and Karen Tate, Global Development and Change leader at Karen Tate Consulting—as our panel takes a lively deep dive into the critical nature of internal marketing and how it connects to the customer journey during a re-branding campaign.
Danica Kombol is the CEO of Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies to tell their stories online. Allie Argo, Manager of Consumer Social and Digital Media, Cox Automotive. What distinguishes iconic brands from the everyday, run-of-the-mill brands?
Beyond branding and Buying Instagram Followers
● Panel discussions curated by market leaders that dive deep into digital, SEO, social and traditional marketing using tangible strategies. Scot Safon, Marketing, Media and Brand Consultant (Moderator) Daniel McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta Business School, will discuss his award-winning new way of valuing corporations from the bottom up” by leveraging the four main components of customer behavior: the acquisition of customers over time, how long those customers remain with the firm, how many orders they place while they are alive, and how much they spend on each of those orders.
A visionary with more than 20 years of experience in digital marketing, John is an expert in strategy and business intelligence, combining a powerful blend of high-level analytic methodologies with battle-tested strategic implementation. Throughout her award-winning career, she has worked with brands like Coca-Cola, SAP, Kroger, Electrolux, Nike, Express and Hewlett-Packard, to build meaningful customer experiences across channels within the digital ecosystem and in the physical world. • Identify the business, marketing and brand goals, aligning them to each channel, customer need state and context.
She previously was general manager of upwave, the entertainment brand created by Turner to explore marketplace opportunities for health and lifestyle-themed digital and television content. She is responsible for brand reputation across all platforms, internal and external strategic communications, media planning and buying, media relations and publicity, and assuring that all communications reflect Turner’s core values and advance its business strategy. In a world that is more connected than ever, but where people can still feel isolated, Turner is placing its bets on the strategy that fans are more valuable than viewers and are the future of the media business.
Today, consumers bring brands into their lives, more than we often appreciate, so a Brand Story can enrich that.